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Arts & Travel

TIDA conference set to promote sustainable tourism, host communities

CEO Skyview Communications addressing a TIDA press conference in 2018 (image by Adedeji Olalekan)

Skyview Communications, a brand development, management and marketing company, and owners of Skyview Destination Management Company, has announced that it is hosting the second edition of its annual tourism conference, titled Tourism Innovation and Development Advantage.

According to the CEO Femi Lawson, TIDA “was set up to educate, create jobs and make room for diversification in the tourism industry in the country. Also, the conference analyses the opportunities that abound in the tourist destinations in Nigeria/Africa and foresees a huge possibility that the Nigerian economy can be developed through the tourism sector.”

Ogun State Commissioner for Tourism and Culture (M) and other guests at TIDA 2018 (image by Adedeji Olalekan)

The first edition held at the Nigerian Institute of International Affairs (NIIA) in February 2018. The 2019 edition is scheduled for April 24 with the theme, “Impact of Sustainable Tourism Development and Marketing of Tourism Destinations on Host Communities”.

The statement also added that that “2019 TIDA will bring better focus to the local assets and the many positive impacts that tourism can bring about in communities in Nigeria,” because many host communities of tourism assets have the ability to enjoy the benefits of tourism, if tourism in Nigeria is properly developed and marketed.

“Asides the economic advantage of tourism, host communities will enjoy entrepreneurial development in addition to the creation of more employment opportunities, because as sustainable tourism is developed, so will the need for more hands from the host communities to service the asset.

Steve Ayorinde, Lagos State Commissioner for Tourism, Arts & Culture and Special Guest/ Keynote Speaker Prince Yemisi Shyllon at TIDA 2018 (image by Adedeji Olalekan)

“This is not forgetting or trivializing the fact that the promotion of destinations in Nigeria will bring about infrastructural development to manage the traffic that marketing local tourism is bound to create. In addition, the promotion of the Nigerian culture and her natural resources is a smart, yet innovative way of preserving the culture of the host community because that in itself is a marketable quality and attraction.

Guests at the registration desk at TIDA 2018 (image by Adedeji Olalekan)

“Perhaps most importantly, is the fact that a major dividend of sustainable tourism for the host communities is the renewed focus on security. No tourist will want to endanger life and valuables, and because of this, communities with assets and marketable tourism begin to focus on premium security which members of the community would equally benefit from.

“In all, with TIDA promoting sustainable tourism development and marketing of tourism destinations, the perception about Nigeria and Africa as an extension will change and tourism in Nigeria and Africa will become bankable tourism with better impact on host communities.”

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