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APCON Condemns Repulsive and indecent Mobile Advertisement

The Advertising Practitioners Council of Nigeria (APCON) has reacted to the trending video of scantily dressed women pole dancing on a Truck in Lagos. The video went viral on Saturday and elicited different comments from Nigerians at home and in the diaspora.

APCON called the video which had semi-nude ladies in a see-through mobile advertisement truck, offensive and repulsive.

A statement by the Ag. Registrar/Chief Executive Officer, Mrs. Ijedi Iyoha said APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility.

“It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours”

She said APCON has activated all necessary measures to ascertain the persons or advertising agency or agencies or organizations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future.

Iyoha says APCON is committed to ensuring that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility.

The Lagos state Government had earlier condemned the act and maintained that the state will not tolerate any form of obscenities in the city.

The mobile advertisement for a yet-to-be identified product or service was exposed and driven along Lekki-Epe Expressway in Lagos.

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